Insights

Notes from the studio.

Field-tested perspectives on hotel marketing, AI-driven SEO, brand-building, and the East African tourism economy.

June 24, 2026 · 5 min read

Meta Just Quietly Handed Zanzibar’s Small Businesses an AI Employee. Here’s What to Actually Do About It.

<p>The headlines this month were about Instagram charging $3.99 a month for animated hearts and 48-hour stories. That&#8217;s the noise. The story Meta buried underneath it is the one that matters if you run a hotel, a restaurant or a property business in Zanzibar. On 3 June, Meta switched on its Business Agent for every [&hellip;]</p>