Campaigns · Content
CPS Africa
First corporate client managing 95% of social media content across multiple properties including Fumba Town.
- Client
- CPS Africa
- Year
- 2021
- Status
- Ongoing
- Services
- Digital Marketing, Billboard Advertising
CPS Africa is a leading and pioneering real estate developer shaping premium residential and commercial projects across Zanzibar and East Africa. As their digital partner, we support their growth by strengthening brand presence, credibility, and market visibility in a highly competitive real estate landscape.
Outcomes
- improved corporate credibility and recognition
- Stronger Brand
- expanded digital visibility across East Africa
- Market Reach
- continuous engagement through digital campaigns
- Ongoing
The challenge
Where we started
Operating in East Africa's real estate sector demands more than strong developments. It requires a trusted corporate brand, consistent messaging, and digital visibility that appeals to investors, buyers, and strategic partners.
What we delivered
Scope of work
- 01
Corporate brand positioning aligned with premium real estate standards
- 02
Digital marketing strategy focused on property visibility and investor confidence
- 03
Content and campaign execution tailored for East African real estate markets
- 04
Ongoing brand consistency across digital channels
Our take
CPS Africa represents the new generation of real estate development in East Africa. Our role is to translate that ambition into a clear, professional, and trusted digital brand that supports long-term growth.
How we shipped
Project timeline
01
Brand Strategy
Initial phase
Corporate positioning and digital direction
02
Campaign Development
Ongoing
Real estate-focused digital marketing campaigns
03
Market Engagement
Continuous
Sustained brand visibility and audience growth
04
Optimization & Support
Ongoing
Performance tracking and strategy refinement
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Last updated: June 24, 2026