Branding · Campaigns
Travelport Fumba Marathon 2026
Official marathon in Fumba, Zanzibar promoting health and community engagement.
- Client
- Travelport Fumba Marathon
- Year
- 2026
- Status
- Ongoing
- Services
- Branding, Marketing, Digital Campaigns
The Travelport Fumba Marathon is an annual community-driven running event born from a vision that started in 2020 to unite the people of Fumba Town and the wider Zanzibar community. As the digital partner for the inaugural 2026 edition, we handled the full digital side from website development and event branding to registration systems and digital marketing campaigns that brought 316 runners together across 3 race categories.
Outcomes
- total registered participants in the inaugural edition
- 316 Runners
- structured race options catering to all fitness levels
- 3 Race Categories
- strong female runner turnout reflecting community inclusivity
- 38% Female Participation
- sponsor partners secured for the first edition
- 10+ Sponsors
The challenge
Where we started
Launching a first-ever marathon requires more than just setting a route. It demands a digital infrastructure that handles registrations, communicates with runners, attracts sponsors, and builds community excitement from zero. The organizers needed a trusted digital partner to bring their six-year vision to life online.
What we delivered
Scope of work
- 01
Full event website development with runner registration system
- 02
Digital marketing campaigns targeting runners and communities across Zanzibar
- 03
Event branding and visual identity for the inaugural edition
- 04
Sponsor showcase and partnership visibility across digital channels
- 05
Social media strategy and content management leading up to race day
Our take
The Fumba Marathon was a dream six years in the making, and we're proud to have been the digital engine behind its first edition. From zero to 316 runners, 10+ sponsors, and a 38% female turnout, we built the digital foundation for what's set to become one of Zanzibar's flagship community events.
How we shipped
Project timeline
01
Digital Strategy & Branding
2 weeks
Event branding, visual identity, and digital marketing roadmap
02
Website & Registration Build
2 weeks
Event website development with integrated runner registration
03
Campaign Execution
4 weeks
Digital campaigns driving registrations and sponsor visibility
04
Race Day & Post-Event
1 week
Live coverage, results publishing, and post-event recap content
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Last updated: June 24, 2026