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On The Go Bike

Zanzibar's smart bike rental service with 21 GPS-tracked bikes, 7 locations, full booking system with QR tickets.

Client
On The Go Recreation Limited
Year
2024
Status
Ongoing
Services
Web Development, Booking System, Digital Marketing
On The Go Bike

On The Go Bike is Zanzibar's smart bike rental service, offering tourists and locals an easy way to explore the island on two wheels. With 21 GPS-tracked bikes across 7 partner locations, riders book online, receive an instant QR ticket, and unlock their bike on arrival. We built and maintain the entire digital ecosystem: website, booking system, social media, platform listings, and ongoing digital marketing.

Outcomes

pickup points spanning Stone Town to Makunduchi
7 Locations
GPS-tracked fleet with QR-based smart lock technology
21 Smart Bikes
listed on Viator, GetYourGuide, and TripAdvisor
3 Platforms
QR ticket delivered to email within seconds of payment
Instant Booking

The challenge

Where we started

Bike rental in Zanzibar was traditionally a walk-in, cash-based experience with no digital infrastructure. On The Go needed a complete digital system that could handle online bookings with instant QR ticket delivery, integrate smart lock technology, manage multiple pickup locations, and reach international tourists before they even land on the island.

What we delivered

Scope of work

  • 01

    Custom website with integrated real-time booking and QR ticket system

  • 02

    Smart lock and GPS tracking integration across 21 bikes

  • 03

    Social media management and content creation for tourist engagement

  • 04

    Platform listings and optimization on Viator, GetYourGuide, and TripAdvisor

  • 05

    SEO strategy targeting bike rental and Zanzibar travel keywords

  • 06

    AI-powered chat assistant for instant customer support on-site

  • 07

    Partner location network management across 7 Zanzibar locations

Our take

On The Go is what happens when you take a simple idea, renting bikes, and build proper digital infrastructure around it. From a zero-tech operation to a fully automated booking system with smart locks, GPS tracking, and instant QR tickets across 7 locations island-wide. We handle everything digital so they can focus on keeping bikes on the road and tourists on the saddle.

How we shipped

Project timeline

  1. 01

    Strategy & Branding

    2 weeks

    Brand identity, digital strategy, and platform architecture

  2. 02

    Website & Booking System

    4 weeks

    Custom site build with QR booking, payment integration, and smart lock connectivity

  3. 03

    Platform Listings & SEO

    2 weeks

    Viator, GetYourGuide, TripAdvisor setup and SEO optimization

  4. 04

    Social Media & Ongoing Marketing

    Ongoing

    Content creation, social media management, and digital campaigns

What we provided

Services used

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Last updated: June 24, 2026