Content · Campaigns
Zanzibar Stays
Full social media management and content production for a luxury property management company across Zanzibar.
- Client
- Zanzibar Stays
- Year
- 2026
- Status
- Ongoing
- Services
- Social Media Management, Content Production

Zanzibar Stays is a property management company specializing in luxury villas and apartments across Zanzibar, offering full-service management for property owners and direct booking for guests. We handle their entire digital marketing presence from social media management and content production to calendar planning and performance monitoring across Instagram and Facebook.
Outcomes
- active, scheduled content across Instagram and Facebook
- Consistent Presence
- cohesive luxury aesthetic established across all channels
- Brand Identity
- growing audience of travelers and property partners
- Community Growth
- ongoing production of property showcases and destination content
- Content Pipeline
The challenge
Where we started
Luxury property management in Zanzibar is a competitive space where visual storytelling and consistent brand presence make the difference. Zanzibar Stays needed a digital partner to produce high-quality content that showcases their properties, build a recognizable brand voice, and maintain a steady posting rhythm that keeps potential guests and property partners engaged.
What we delivered
Scope of work
- 01
Social media strategy and management for Instagram and Facebook
- 02
Professional content production: photos, reels, and property showcases
- 03
Monthly content calendar planning and scheduling
- 04
Social media monitoring and community engagement
- 05
Consistent luxury brand voice and visual identity across platforms
Our take
Zanzibar Stays sits in a sweet spot: luxury properties, direct bookings, and a growing owner network. Our job is to make sure the digital presence matches the quality of the villas. Through consistent content, smart scheduling, and active monitoring, we're building a brand that travellers trust and property owners want to partner with.
How we shipped
Project timeline
01
Strategy & Brand Audit
1 week
Social media audit, brand voice definition, and content strategy
02
Content Production Setup
2 weeks
Initial content shoots, template creation, and visual guidelines
03
Calendar & Publishing
Ongoing
Monthly content calendar, scheduling, and publishing across platforms
04
Monitoring & Optimization
Ongoing
Engagement tracking, community management, and performance reporting
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Last updated: June 24, 2026